McDonaldization
According to Ritzer, McDonaldization is broken down into four different components, which are efficiency, calculability, predictability and control. He wants us to understand that society and human plays a big part in this social structure. He compares McDonaldization to fast food restaurants and when we think about fast food we think of something quick. Fast food restaurants are dominating the society. That is the efficiency part of fast food, it is convenient, it is the fastest way of getting something without losing time. He explains this on page3, how the food production, and the organized productivity makes it more efficient for us to sit all day, and more efficient means a good thing for some! With so many fast-food chains all over the place it gives the people something quick a reliable, Its quality over quantity. In the end of it all as consumers we are always going to receive the same service for the same product every time and that is the way society is always going to be controlled. It is not going to change, the only thing that is going to change is humans are going to be replaced by machines. On page 6, he says that manual work is history and we are going to replace human technology with non human technology. We are basically getting rid of humans, period. Everything now, is pre-packed or automated and you are basically not required to think anymore, just put the button and you are done! He says that we should be able to rationalize things in a good way. Human act on things and they don’t think rationally, saying” I want think” rather than, “its not good for me.” Its all about the quickness. Comparing this to Max Weber, these kinds of work puts a stop in society and a stop in human creativity. Humans suffer from these bureaucracies because its no longer an interaction but a business. Technology has has such a big impact in our lives, that it is almost impossible to get away from. Our lives are already in control, how much more are we going to let it control us. People are being replaced by machines as much as possible, and it makes it that much easier for us. Its changing the society. Ritzers argument is that it is taking a toll on all aspects of our lives and this is the kind of thing that leads to many other problems in the future.
